Boom in creator businesses, +185% in ten years
19/01/2026 – Milano Finanza dedicates an in-depth feature to the growth of the digital content economy in Italy. According to the first InfoCamere–University of Padua research, in ten years active businesses among influencers, videomakers and creators have increased by 185%, rising from 8,918 to over 25,400. A sector based on skills rather than capital, which has accelerated since 2020 and today is configured as a structured and rapidly expanding economic sector.
