18-05-2022. Choosing a trustworthy source of information is a must-do for any entrepreneur before setting out for a new business endeavor. Information is an indispensable asset to knowing the market, creating alliances, and innovating. When this information is certified, it helps us create the right business environment. Trust is an essential element in any economic relationship and accessing reliable sources of information most of the times makes the difference between success and failure.

The explosion of the digital society has triggered a dizzying growth in the data available and, conversely, made it increasingly difficult to understand which sources are to be considered reliable and which are not. Companies are increasingly aware of the importance of collecting, analyzing, and integrating as much information as possible to make their choices well-grounded, limit risk variables and seize new opportunities.

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